Branding
We don’t just design logos—we help you build a brand with meaning. Through collaboration, curiosity, and careful questioning, we uncover the core of who you are and who you’re speaking to.
From defining your purpose and positioning to shaping a tone of voice and visual identity that feels unmistakably yours, we craft branding that resonates deeply and lasts long beyond first impressions.
Who you are
Tone of voice is more than how you speak—it’s how you make people feel. It’s the rhythm and texture behind your words, the difference between sounding generic and sounding like you. Whether it’s a single sentence or a whole campaign, your tone should carry your brand’s character with clarity and consistency, like a thread that ties everything together.
At Mogwai, we craft tone like we craft visuals—with intention, curiosity, and an ear for what feels real. We help brands speak in a way that resonates with the right people, in the right moments—whether that’s warm and welcoming, bold and unapologetic, or quiet with purpose. Because when your voice truly fits, it doesn’t just tell your story—it makes people want to listen.
We use colour psychology to craft a palette that does more than just look good—it feels right. While the basics of colour associations (like red for heat or blue for calm) are widely known, there’s far more nuance when it comes to building a brand that connects on an emotional level. Colour has the power to influence perception, mood, and even trust, which is why choosing the right palette is never accidental.
With a background in art, research, and colour psychology, we go deeper—considering everything from cultural context to industry relevance and brand personality. The result is a distinctive, meaningful colour palette that works across platforms and speaks clearly to your audience. It’s about giving your brand a visual language that feels instinctively you.
What’s wrong with Comic Sans? Honestly—nothing, if it’s used with purpose and in the right context. The real problem isn’t the font itself, but when type choices feel random, clashing, or purely decorative without function. With endless fonts at our fingertips, it’s easy to fall into the “kid in a sweetshop” trap—mixing scrolling scripts with swirling serifs and ending up with a chaotic, unreadable brand message.
We help you cut through the noise and find fonts that do the talking well. Fonts that align with your brand personality, complement your colours and logo, and—most importantly—are easy to read. Because good typography isn’t just pretty, it’s purposeful. When done right, it gives your brand clarity, cohesion, and confidence.
While quick-fix logo generators promise results in minutes, they often miss what really matters: meaning. A good logo isn’t just about looking polished—it’s about capturing the soul of your brand in a way that feels immediate, memorable, and quietly powerful. It should hold space for emotion, story, and the subtle associations that grow over time.
We design with simplicity, not because it’s easy, but because it’s lasting. A great logo leaves room for interpretation, inviting your audience to find their own connection within the whitespace. It also needs to work—whether it’s printed on a billboard or shrunk to a profile icon, clarity and versatility are non-negotiable.
Once your brand has a voice and a face, it’s time to build the world around it. That’s where supporting visuals come in—graphics, imagery, and textures that carry your identity forward and add richness to every interaction. As the saying goes, a picture paints a thousand words—but only if it speaks the right language.
We’ll help you develop a cohesive visual style that supports your brand without overwhelming it. Whether that means creating custom graphics, capturing branded photography, or connecting you with illustrators or artists who match your tone, we make sure every visual touchpoint feels intentional, aligned, and unmistakably yours.
We want your brand to show up at its best—everywhere it lives. That means carrying your visual identity and tone of voice seamlessly into your website and social platforms. From colour palettes and typography to text alignment and messaging, we use every detail to create a cohesive digital presence that feels considered, consistent, and unmistakably you.
By combining your branding foundations with our understanding of audience behaviour, we shape the digital packaging of your brand—making sure it not only looks great, but resonates with the right people in the right places.
Latest Project
A playful, personality-packed brand for a Staffordshire Bull Terrier with a nose for new places, tasty treats, and standout style. Built to be bold, joyful, and full of character—just like Toffee.
